Prioritize setting clear goals and outcomes before implementing a survey to ensure its meaningfulness.
The number of questions in market research varies based on research objectives and goals.
Using simple language prevents high dropout rates by ensuring respondents understand the survey questions.
Including question types that offer research value and are easy for respondents to comprehend and answer is crucial.
Using consistent scales throughout the survey avoids confusion among respondents.
Ensuring survey logic is robust and functional allows respondents to navigate and complete the survey smoothly.